Know Some of the Hottest and Happening Influencer Marketing Trends to Grow Your Brand

Influencers are a still a burning topic on social media. Apparently, you can expect more sponsored content flooding your IG and Facebook feeds. Digital marketing pundits predict influencer marketing to get bigger and better than ever this year.

  • It’s all set to become a whopping $8 billion industry by the end of this year.

  • There are mega beauty and cosmetics brands announcing a 75% allocation of their marketing budget to the gamut of influencer marketing this year.

  • You can expect big things and changes between businesses and influencers.

  • Famous Instagram influencers are sharing their experiences, where brands are increasing their expenses on influencer marketing funds.

  • 2020 has to be the year of influencer marketing. It might even become a separate media channel beyond the tactical ambit of content and problem-solving tool.

  • The first trend is that video content will remain the King. The growth of video persists as an ongoing trend in the vibrant influencer marketing sphere. However, you can expect people to be more creative and collaborative than ever.

  • Less curated videos will rule the roost. It engages audiences more a stronger and proper authenticity makes you feel as more real or human.

  • It takes into the middle of the action.

  • There will be much less focus on likes.

The new trends

One of the most happening influencer marketing trends of 2020 will entail people that are not even human. Well, animated film characters, cartoons and mascots have held sway over people. As influencer marketing is deeply entrenched in modern business, companies are incorporating this strategy to the optimum effect.

  • In 2020, one of the surest ways for companies to leverage and use influencer marketing is to spawn their own influencer. It’s time to say hello to the jaw-dropping CGI influencers.

  • Computer Generated Imagery or CGI powers this concept, where life-like icons are already creating ripples in the current marketing panorama.

  • There are CGI influencers like Lil Miquela, who are in huge demand. She already has premier brands in her portfolio.

  • Not only does influencer marketing’s futuristic style appeal to the budding, tech-savvy and younger demographics with a quest for virtual reality and gamification, but they also provide total autonomy to brands over their language and behavior.

  • These are crucial considerations when you know how some influencers have faced controversy in the recent past.

  • Users will perceive employees are influencers. Modern workforce’s nature is undergoing a paradigm shift.

  • More and more folks are entering the freelance movement, learning new digital skills, and taking a stride into entrepreneurship or self-employment.

  • A very interesting byproduct of the revolution-driven developments is that brands are now encouraging their employees to don the hat of social media influencers.

  • Instead of hiring contract marketers and third-party platforms, companies are treading inward to cultivate their own talent.

  • It gives you easier transition, more trust and control, and you can bolster internal relationships.

Growth of nano-influencers

As influencer tiers are evolving, nano-influencers are rising in numbers. If you want a standard terminology for defining influencer tiers, you need to consider the five broad ones on Instagram.

  • Nano-influencers have 1-10k followers. Micro-influencers have 10-50k followers. The Mid-Tier ones have got 50-500K followers and Macro-influencers have got 500k-1M followers.

  • You also have Mega Influencers with 1M plus followers.

  • While large businesses have consistently roped in the most happening influencers from the macro and mega pool to represent their product/s, many brands of various sizes are now investing in nano-influencers.

  • Since influencer marketing depends heavily on authenticity and trust between the influencer and their followers, nano-influencers are achieving it by the nature of their close relationship and camaraderie with their audience.

  • The also provide stupendous ROI at a lesser cost. Resultantly, you’ve brands opting for campaigns that entail a plethora of nano-influencers.

  • They are doing campaigns utilizing a range of influencer tiers. You can expect smaller influencer tiers to grow as influencer marketing methods grow more sophisticated and diverse.

  • As one of the biggest influencer marketing movements on marketers’ gamut or radar, influencer tiers will keep evolving.

  • Brands and influencers are cracking on fake followers and bots. These two can completely railroad an influencer marketing campaign.

  • It’s one of the primary reasons why influencer partners’ correctly-vetted schedule or roaster is so necessary to launch a campaign.

  • While you can get real followers from blastup, most other sites provide fake bots.

Stricter rules for influencers

Another gripping influencer marketing trend that you need to watch out for is the industry regulations and modalities. Government agencies and watchdog associations have raised several concerns over transparency and fluidity in influencer marketing.

  • The FTC or Federal Trade Commission had already written letters to concerned influencers who didn’t disclose their deals or endorsements to the public.

  • There’s a worry and apprehension that it will mislead consumers. Thus, to avoid any spread of misinformation and canard, the government is systematically tightening their grip on influencer marketing.

  • Another concern that government agencies express is that influencers are not disclosing detailed information about a product.

  • For example, there’s one famous Instagrammer who promoted a well-known morning sickness drug, but didn’t disclose its pitfalls.

  • No business wants to invite a negative publicity or controversy. Hence, it’s in the benefit of every party that maintain transparency.

A brief infographic

If you’re considering infusing influencer marketing to your Instagram promotion kitty in 2020, you need to know certain things. You must keep your process and setup up-to-date with the most current influencer trends.

  • Nano-influencers, as you know, will take the baton from micro-influencers. Economics, brevity and social bandwidth are pivotal factors here.

  • You need to adopt a crisp storytelling approach to engage your audience.

  • Narrate it in a parlance and manner that your followers understand the best.

  • Brand storytelling ensures emotional engagement, which results in enhanced business deals and performance.

  • You need to utilize alternative mediums and platforms. Video content is poised to grow all the more.

  • In the last 3-4 years, the number and frequency of Google searches for the marketing campaigns have increased by 1400-1500%.

  • It shows that influencer marketing’s future is brimming with new scopes.

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