Reasons Most Brands Prefer Instagram Platform for Marketing

According to several studies and researches, most of the brands prefer Instagram over all other available social media platforms for their marketing purposes. There are several reasons for it, such as:

  • The platform has nearly one billion active users and out of them

  • Almost 80% follow one particular business or product on Instagram.

In comparison, the number of followers across all social media platforms is more than 3.5 billion, making it the most preferred medium for the brands to reach out to their target audience. It is, for this reason, you will see that most of the online businesses use at least one or many of the social media platforms such as:

  • Facebook

  • Twitter

  • LinkedIn

  • Instagram

  • Snapchat

  • Pinterest, and more.

However, out of all these social channels, Instagram happens to be the most trending one. It is the features and benefits of this platform that outshines the other social media platforms.

When it comes to advertising, Instagram is the best and most preferred because:

  • 60% of the Instagram followers visit the platform daily and

  • 59% of micro-influencers believe that Instagram allows them to get the best and highest engagement.

All these statistics clearly prove that Instagram is the platform that will ensure the proper and desired growth ratio of a business, irrespective of its type.

Targets mobile users

The most significant reason to use Instagram for business marketing is that you can target mobile users most efficiently and effectively. This is because this app is a mobile app.

  • This means that you will not have to rely on your desktop computer for your ads or hope and wait for the audience to see you on their computers.

  • Using a smartphone, you can post your ads on the fly, and your target users can see you on the go as well.

This makes you reach faster and your marketing more effective. Studies show that most people spend more than 85% of the time on their smartphones, and therefore using the mobile-based social media platforms is the wisest way for brand promotion.

Since Instagram is a mobile app, your content is more likely to be viewed and shared as compared to Facebook. In fact, this platform has less competition than Facebook.

  • You can, therefore, make the most out of your marketing campaigns through collaborating with the Instagram Influencers as well as through sponsorships or partnerships.

  • You can also get an opportunity to run polls on Instagram as well as tag others to your Instagram stories and posts. This will create a lot of buzzes online, which will, in turn, boost your reach.

Therefore, with proper visual content, this platform has a huge potential to send your message across easily and quickly to your target audience.

Creating a better and larger community

The different features of Instagram are all aimed at connecting the followers on this platform. This means that Instagram will allow you to build a larger and better social community.

  • All you have to do is use proper and relevant hashtags to share the images. This way, you will get a lot of like-minded followers.

  • You will also be able to share diverse media even though Instagram is strictly visual nature. It is the platform where you can post polished photos, intuitive videos, and informative illustrations through long and thoughtful comments in your feed.

  • You can also use Instagram Stories to post behind-the-scenes images, casual conversations with your customers, and Quick Boomerangs.

All these will allow you to connect with a larger and more diverse audience, out of which 64% fall between the age group of 18 and 34.

The best part of this platform is that you can create native advertising that will create a better opportunity and a considerable potential to promote your brand more organically. The difference between this platform with other social channels is that:

  • Facebook focuses on connecting friends and family primarily and

  • Twitter has some of the most significant accounts of singers, politicians, news organizations, and comedians.

Instagram, on the other hand, will help you to reach the feeds of your followers with your content that is similar to the type of posts your users see already from different people they follow. This means your posts, targeted ads, and paid partnerships will be more active on Instagram.

Get most out of Instagram Stories

If you want to resonate favorably with your audience, you can do so using the Instagram Stories that are more authentic. It is only authentic stories that will allow you to win the show.

On average, the Instagram Stories will add to the time spent by any user on this platform daily. This creates a lot of new opportunities for businesses that include:

  • Using hashtags

  • Geo-location tagging

  • Add video tags

  • Run advertisements, and more.

With the use of the signature Instagram filters, your images will add a new meaning to your Instagram Stories that will set it apart from other brands in the competition. This makes it the most preferred social media network.

More to expect

As compared with other social media channels, you can expect a lot more from Instagram with your vertical content and Instagram Stories. With more than 111 million users, you can expect better and faster results when you integrate Instagram into your social marketing efforts.

Statista reports say that:

  • One in three Instagram followers purchase after seeing a new product on this platform

  • Instagram ads usually have a higher CPC

  • It will produce a higher level of engagement per post than any social media network.

Therefore, in the end, it can be said that if you are not using Instagram for your business marketing, you are missing out on a lot of opportunities and prospects for your business growth. Just make sure that you partner with:

  • Instagram influencers

  • Content creators and

  • Complementary businesses.

Working together, they will make your social media marketing efforts all the more compelling. Hope you will not need any more reasons to follow the suit of other brands and prefer Instagram over other social channels for marketing.

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